“Design isn’t just what it looks like and feels like - design is how it works.”

Steve Jobs
“A logo doesn’t sell (directly), it identifies.”

Paul Rand
“Logos are the graphic extension of the internal realities of a company.”

Saul Bass
“Products are made in the factory, but brands are created in the mind.”

Walter Landor

RKD Performance

Before RKD Performance became an active, functioning garage, the director sat down with me and shared his vision - not just for how the brand should look, but how it should feel. He had a clear direction in mind and trusted me to take those ideas and bring them to life through design. From that first conversation, I was fully involved in shaping the visual identity of the business.

Together, we built the RKD brand from the ground up. I created a bold, memorable logo, designed promotional flyers, and produced a full-scale image garage banner that now hangs in their workshop. I also crafted digital assets for their social media presence, helping them maintain a consistent and professional image across platforms. Every piece was made with their target audience in mind - clean, performance-oriented, and confidently automotive.

This was one of those projects where design met trust. Being there from the very start meant I wasn’t just designing for a client - I was helping define how this brand would be seen in the real world. It’s still one of the projects I’m most proud of.

“Design isn’t just what it looks like and feels like - design is how it works.”

“A logo doesn’t sell (directly), it identifies.”

“Logos are the graphic extension of the internal realities of a company.”

“Products are made in the factory, but brands are created in the mind.”

RKD Performance